Company Story & History

Our Story

Swift & Co began with a simple goal: to build an online store that feels trustworthy, well-curated, and easy to shop — without the usual uncertainty that comes with buying online.

The idea first took shape in Germany, starting in Lübeck, where we began experimenting with product sourcing, testing quality, and learning what actually matters to customers: clear information, reliable fulfilment, and support that responds.

Why Lübeck mattered

Lübeck was where we built the foundations of how Swift & Co operates today.

Instead of trying to list everything, we focused on doing a few key things well:

• choosing products that are genuinely useful (not gimmicks)

• keeping pricing fair and straightforward

• setting realistic delivery expectations

• making customer service a priority, not an afterthought

Those early lessons became the standard for the brand.

From Germany to Swift & Co

As the store evolved, Swift & Co grew into a fully branded online shop now operating from the United Kingdom, serving customers across the UK, Europe, and the USA.

To offer a wider range of products and deliver efficiently, we work with trusted fulfilment partners who ship products directly to customers. Even though fulfilment is handled by partners, we manage the customer experience — meaning if you need help, you speak to us directly.

Our values

Transparency: clear expectations and honest product pages
Quality focus: products selected with care
Support: quick replies and real solutions
Long-term mindset: we’re building something that lasts